iHeartMedia And Epic Games Collab To Create An Immersive Ed Sheeran In Fortnite

In a groundbreaking collaboration that merges music and gaming, Ed Sheeran, one of the streaming era’s most renowned artists, is set to make his virtual debut in the popular game Fortnite. This exciting partnership is made possible by iHeartMedia, marking the first instance of a third-party music experience crafted using Epic Games’ Unreal Editor for Fortnite (UEFN) tools. Ed Sheeran’s immersive performance will be hosted within the enchanting iHeartLand island, an integral part of the Fortnite universe.

An Unforgettable Experience

From October 5th to October 9th, Fortnite players will be treated to an exclusive and limited-time event – “A Special Ed Sheeran Immersive Experience.” Unlike traditional music experiences, this collaboration offers live performances by Ed Sheeran, recorded exclusively for iHeartRadio. These dynamic live renditions will serve as the soundtrack for players as they explore meticulously designed virtual landscapes inspired by Ed Sheeran’s latest album, “Subtract,” as well as his upcoming release, “Autumn Variations.” Each environment is thoughtfully crafted to encapsulate the essence of featured songs, with delightful Easter eggs hidden throughout for fans to discover.

State Farm’s Involvement

Adding to the excitement, State Farm, the ‘charter naming rights partner’ for iHeartLand since its inception, will play a significant role in enhancing the virtual adventure. The brand’s involvement promises to elevate the overall experience, providing an additional layer of engagement for players and fans alike.

A Pioneering Intersection of Music and Gaming

This unprecedented collaboration between iHeartMedia and Epic Games signifies the evolving fusion of music and gaming. By seamlessly blending the immersive realms of Fortnite with the musical brilliance of Ed Sheeran, this partnership unlocks exciting possibilities for artists to connect with their fans in innovative and captivating ways. Through interactive experiences within popular games like Fortnite, fans can delve deeper into the artistry and meanings behind their favorite songs.

Tom Poleman, Chief Programming Officer at iHeartMedia, expressed the company’s commitment to pushing the boundaries of technology and innovation. This collaboration epitomizes their dedication to providing music enthusiasts and gamers with a unique opportunity to engage with their favorite artists in a groundbreaking manner.

Nate Nanzer, Vice President of Global Partnerships at Epic Games, lauded iHeartMedia for their unwavering commitment to bringing world-class artists like Ed Sheeran into the Fortnite universe. With this remarkable fusion of music and gaming, they aim to create an unforgettable experience that resonates with the Fortnite community.

Prepare to be captivated as Ed Sheeran takes center stage in the virtual world of Fortnite, courtesy of the Epic iHeartMedia collaboration. This innovative partnership exemplifies the limitless potential of merging music and gaming, forging new connections and avenues for artistic expression.

“A Special Ed Sheeran Immersive Experience” promises to be a musical journey like no other, offering fans and players an unforgettable adventure within Fortnite’s iHeartLand island.

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